Targeting the youth as
well as the professionals segment, Chinese handset maker
Gionee on Monday unveiled its flagship offering in style
category ELIFE S5.5 in India.
The firm had first
shown the handset, which Gionee claims to be the world's slimmest smartphone,
at the Mobile World Congress in Barcelona (Spain) last month.
Priced at Rs 22,999,
it will be available in the Indian market from April 27.
"We are launching
this smartphone in 40 markets across the globe and India is the second market
after China, which itself speaks about the importance of this country for us,"
Gionee President William Lu said in New Delhi.
ELIFE S5.5 is crafted
with a distinct metallic frame and Corning Gorillas Glass Uni-Body, he added.
"The device uses
the world's thinnest AMOLED Screen, thinnest PCB board with a 0.6 mm and 0.4mm
glass rear cover. We are proud to bring in this unique innovation first time in
the world and it will be our constant endeavour to continue bringing in the
best always," Lu said.
Gionee India Head
Arvind Vohra said the firm has seen a rise in popularity within a year of
operations in India and has experienced an unprecedented success with ELIFE
series.
Equipped with a 5-inch
Full HD Super AMOLED plus screen, ELIFE S5.5 sports a Octa-core 1.7GHz
processor, 13 megapixel rear camera and a 5 megapixel front camera. The Android
4.2 powered-phone has a 2300 mAH battery, which the company said will reach up
to 2450 mAH with the next upgrade.
The phone supports
HSPA+42 Mbps with up to 6 different band sets, which allows it to function in
most 3G WCDMA coverage areas.
Gionee India started
our operations in March 2013 and has done business of over Rs 500 crore. It
targets a turnover of Rs 2,500 crore by the end of financial year 2014-15.
It has launched 14
devices in the country, of which 11 are smartphones.
"We will increase
the service centres to 750 (from 400 now) by 2015 fiscal end and have earmarked
Rs 150 crore budget for brand building and marketing for the year," Vohra
said.
The company considers
Rajasthan, West Bengal, Gujarat, Madhya Pradesh, Chhattisgarh and Punjab as its
leading markets and now plans to strengthen its position in the metros.
Gionee, which closed
last year with revenues of USD 2.5 billion globally, sold about 24 million
handsets globally and about a million in India.
This year, the company
plans to sell 35 million handsets worldwide and 6 million in India, Lu said.
Gionee is ranked
number 10 in the world in smartphone market share and aims to break into the
top 5 within 5 years.
The company launched
its own brand in India in Q1 of 2013. Previously, it was an original device
manufacturer (ODM) for many Indian brands.
CY:BT
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